Chinese Internet Usage Graphs and Stats

The CNNIC report for January 2012 came out, so I've updated my graphs to reflect the recent data. The data is up-to-date as of the end of December, 2011.

Highlights: Read more...

On Nov 11, 2011, Singles Day, TMall held a massive one-day sale, resulting in a total of 3.36 billion Chinese Yuan in revenue (530 million US Dollars). With massive support from Taobao, TMall has seen incredible growth throughout 2011. In this post I’m going to introduce TMall and explain some of the major changes TMall made in 2011 and early 2012. Read more...

Although there are over 700 million Chinese people classified as living in rural areas, only about 125 million of them use the Internet. That’s a penetration rate of 18.5%*, far below the urban Chinese rate of 50%. These users are usually the last ones on the minds of International companies that are setting up shop in China’s first and second tier cities. However, when it comes to Internet marketing, rural Chinese Internet users are a rising force. Read more...

This post is now outdated.

See the Jan 2012 edition at http://www.east-west-connect.com/chinese-internet-user-demographics-jan-2012.

Here it is! 15 years of data on Chinese Internet usage, reorganized into a more easily readable format. I think there are some really cool figures here! Read more...

The phrase ‘Online Water Army’ refers to the hordes of people out there that are paid to post comments on the Internet. These part-time or full-time workers make use of social media websites, forums and blogs to influence public opinion. They make positive posts about the companies that employ them and attack competitors. Read more...

According to a recent Chinese-language article on QQ, QQ's microblog now has over 80 million users. 

From the article: Read more...

In April 2010, CNNIC released their report on Chinese rural Internet development in 2009. For the most part, it’s a comparison of urban and rural internet usage in China. Here are a few of the insights that you might find interesting.

By the end of 2009, the number of rural Chinese Internet users had reached 107 million, which is a 26% increase since last year. The number of rural mobile Internet users increased 79% to 72 million. Two-thirds of rural Chinese Internet users access the Internet via mobile device. Read more...

The January 2010 “Statistical Survey Report on Internet Development in China” was recently published. The report itself is 90 pages long, but here's what I think you might find most interesting... Read more...

This is a translation of parts of the summary of The 24^th CNNIC Report - Statistical Survey Report on Internet Development in China (original Chinese article here) For more information, check back here soon. I'll also probably post a translated version of the full report within a month.
Read more...