Chinese Search Engine Usage and Marketing

The CNNIC report for January 2012 came out, so I've updated my graphs to reflect the recent data. The data is up-to-date as of the end of December, 2011.

Highlights: Read more...

Baidu’s “Brand Promotion” product allows famous brands to display a lot more information about their brand for branded searches. When a Baidu user searches for a brand that uses Baidu’s brand advertising product, they will see text, images and video related to the brand as well as links that lead deeper into the company’s website. Read more...

Baidu Tongji (Analytics) launched some cool new tools this year that provide some functionality not available in Google Analytics: Heat Maps, Site Speed Test and Baidu Index Checker. Let’s take a look!

Baidu Index Checker

This is a great tool for monitoring how many of your website’s pages have been indexed by Baidu. It not only shows you current data, but shows you historical data as well. Read more...

Google Maps and Google Places are massively popular across the world. Google has allowed local businesses to get in touch with local customers as well as allow customers to easily review the businesses they patronize. Read more...

If you have a website that receives search traffic from Chinese-language search queries as well as from search terms in other languages, it can be a hassle to find out how much of your search traffic is coming from Chinese-language keywords. Use this simple process, and it won't be a hassle anymore. :) This method will help you track how many visitors are arriving on your site via either Chinese-language search keywords or by searching from within greater China. Read more...

This post is now outdated.

See the Jan 2012 edition at http://www.east-west-connect.com/chinese-internet-user-demographics-jan-2012.

Here it is! 15 years of data on Chinese Internet usage, reorganized into a more easily readable format. I think there are some really cool figures here! Read more...

Last month, Baidu launched a tool called Baidu SEO Advisor (百度SEO建议专家). They’ve promoted it as a useful tool for Chinese SEOs, but many in the SEO community in China see it as Baidu’s spy, rather than a tool they can trust. Who’s right? Well, it’s not quite clear yet.

Why might Baidu’s new SEO tool be good news? Read more...

At Nanjing Marketing Group, we do a lot of PPC management, mostly for Baidu. A typical first email from a potential client of ours goes something like this: Read more...

July 14, 2011 was the day that many Chinese website owners called “Grey Thursday”. For some, hard-earned search engine rankings turned to nothing as their websites were de-indexed completely. So-called ‘garbage websites’ being hit the hardest. It caused quite an uproar, but all webmasters could do was pray and watch as the chaos unfolded. Read more...

Baidu recently released a helpful new feature called “Xijing”, which we will call “sub-links”. Sub-links show up on a second line below the upper textual pay per click ads. They provide users with the opportunity to view multiple advertiser offerings and provide marketers a new way to improve paid search marketing results. Read more...