Baidu Search Marketing Blog Posts

From February 8th to February 17th, you can skip Baidu's 600-1,200 Yuan account setup fee and the document translation fee.

Read more here: http://www.nanjingmarketinggroup.com/free-baidu-ppc-setup

Baidu’s “Brand Promotion” product allows famous brands to display a lot more information about their brand for branded searches. When a Baidu user searches for a brand that uses Baidu’s brand advertising product, they will see text, images and video related to the brand as well as links that lead deeper into the company’s website. Read more...

Baidu Tongji (Analytics) launched some cool new tools this year that provide some functionality not available in Google Analytics: Heat Maps, Site Speed Test and Baidu Index Checker. Let’s take a look!

Baidu Index Checker

This is a great tool for monitoring how many of your website’s pages have been indexed by Baidu. It not only shows you current data, but shows you historical data as well. Read more...

Google Maps and Google Places are massively popular across the world. Google has allowed local businesses to get in touch with local customers as well as allow customers to easily review the businesses they patronize. Read more...

Last month, Baidu launched a tool called Baidu SEO Advisor (百度SEO建议专家). They’ve promoted it as a useful tool for Chinese SEOs, but many in the SEO community in China see it as Baidu’s spy, rather than a tool they can trust. Who’s right? Well, it’s not quite clear yet.

Why might Baidu’s new SEO tool be good news? Read more...

At Nanjing Marketing Group, we do a lot of PPC management, mostly for Baidu. A typical first email from a potential client of ours goes something like this: Read more...

July 14, 2011 was the day that many Chinese website owners called “Grey Thursday”. For some, hard-earned search engine rankings turned to nothing as their websites were de-indexed completely. So-called ‘garbage websites’ being hit the hardest. It caused quite an uproar, but all webmasters could do was pray and watch as the chaos unfolded. Read more...

Baidu recently released a helpful new feature called “Xijing”, which we will call “sub-links”. Sub-links show up on a second line below the upper textual pay per click ads. They provide users with the opportunity to view multiple advertiser offerings and provide marketers a new way to improve paid search marketing results. Read more...

Similar to Google, Baidu is able to place contextual ads on a wide network of websites. This allows advertisers to spread their message to a broader audience than if they were to place ads on search results alone. They call their content network ‘Baidu Union’. Read more...

Similar to Google, Baidu also allows advertisers to place relevant contextual ads on many publisher websites via their content network. Also like Google, Baidu is always working hard at releasing new features to further enhance its value to marketers in China. One of the newer features it released is the Behavioural Targeting feature, and in some ways Baidu seems to be even more advanced than Google in this area. Read more...