East-West-Connect.com

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See the Jan 2012 edition at http://www.east-west-connect.com/chinese-internet-user-demographics-jan-2012.

Here it is! 15 years of data on Chinese Internet usage, reorganized into a more easily readable format. I think there are some really cool figures here! Read more...

Last month, Baidu launched a tool called Baidu SEO Advisor (百度SEO建议专家). They’ve promoted it as a useful tool for Chinese SEOs, but many in the SEO community in China see it as Baidu’s spy, rather than a tool they can trust. Who’s right? Well, it’s not quite clear yet.

Why might Baidu’s new SEO tool be good news? Read more...

Along with the explosive popularity of the TV program “If You Are the One”, Chinese dating websites have grown by leaps and bounds as well. Read more...

The number of registered .cn domain names has shown some strange trends over the past 3 years. In 2009, we couldn't have predicted that the number of registered .cn domains would continuously drop in 2010. Similarly, in 2010, we shouldn't have been able to predict that the drop in registered .cn domains would stop. For a quick view of the trends in 2009, 2010 and January to June 2011, see the 3 graphs below. (You can also see the full graphs further below.) Read more...

At Nanjing Marketing Group, we do a lot of PPC management, mostly for Baidu. A typical first email from a potential client of ours goes something like this: Read more...

In my job helping non-Chinese businesses promote their products and services in Mainland China I’ve come to realize some key differences between Western and Chinese Internet consumers. One of the more important differences is that Western consumers seem to be much more likely to consider purchasing services. For example, I recently worked on a website for a client that provides Western Internet users with editing services. Read more...

A couple weeks ago I posted some data from Baidu about the mobile phone industry in China. Baidu also has some great data specific to Android, and here it is!

1. Android Market Share

For those that didn’t read the last article, Android currently has about 22% of the market. While that’s nowhere near Symbian, it is rapidly catching up. Read more...

July 14, 2011 was the day that many Chinese website owners called “Grey Thursday”. For some, hard-earned search engine rankings turned to nothing as their websites were de-indexed completely. So-called ‘garbage websites’ being hit the hardest. It caused quite an uproar, but all webmasters could do was pray and watch as the chaos unfolded. Read more...

Are you selling any Mobile phone accessories or related phone services online? Are you planning to sell your products in China? If yes, here’s some research data from Baidu you might want to see.

1. Search Index For The Mobile Phone Industry

In the first quarter of 2011, there was an average of 16 million searches related to mobile phones each day. Read more...

Baidu recently released a helpful new feature called “Xijing”, which we will call “sub-links”. Sub-links show up on a second line below the upper textual pay per click ads. They provide users with the opportunity to view multiple advertiser offerings and provide marketers a new way to improve paid search marketing results. Read more...