East-West-Connect.com

Due to the increase in the average income level of Chinese citizens, more and more Chinese people can now afford to study abroad. And with the proliferation of the Internet in China, Chinese students are now able to gain a much deeper understanding of the differences between Chinese and Western education. More and more have chosen to attend high-level educational institutions in the West in order to attain an education that they see as being more comprehensive and systematic. Chinese parents also hope to see their children gain a better education and experience the world. Read more...

For an SEO project, it's important to check up on a regular basis and make changes where needed. For most projects, I do this on a weekly basis. Read more...

Below are some of the most common questions I'm asked about Baidu advertising account setup. Note that some details may vary based on the reseller. Much of what I describe below is how we do things at Nanjing Marketing Group, and we work with several resellers. Read more...

Last week I posted about how to generate a list of Chinese keywords for SEO purposes. Following up on that, I'd like to give some tips on how to evaluate that list of keywords. Which keywords should be used and which shouldn't? Read more...

Somebody recently asked me how they should go about creating a list of potential keywords for their Chinese SEO campaign. They already had an English-language website that was tailored for search engines.

I wrote this post to answer their question. Note that some of my advice below is specific to thinking up keywords for a localized Chinese SEO campaign and some is applicable to keywords for any language.

Now, to start, I’d like to tell you what NOT to do. If you’re coming from the background of English-language marketing, you need to get this into your head: Read more...

This is meant to be a thorough, informative guide to Baidu Analytics, also known as Baidu Tongji or 百度统计. Google Analytics has been used as the basis of comparison since it is the most used web analytics tool in the English-reading world.

This guide will be updated periodically.

It was last updated on: Mar 1, 2013.

Reasons to use Baidu Tongji

Before you decide whether or not you’d like to use Baidu Tongji, consider some of the benefits it provides. Read more...

On Chinese websites, chat boxes are ubiquitous. Chinese consumers are accustomed to having a chat feature available, and they expect customer service very quickly, if not instantly.

In most cases, the consumers can find the information they want on the website… So why do consumers still want to chat with online support staff? Read more...

Somebody recently asked me:

Would Baidu's advertising platform would be a good way to reach Chinese-reading Internet users based in Australia?

To answer this, it's important to know how much Baidu search traffic there is in Australia. For that matter, how much Baidu search traffic is there outside of China in total? How about USA, the UK, Canada?

To answer these questions, I dug into some statistics for 10 websites. Over the timespan I checked, there were 58,000 visits via Baidu.

This is what I found: Read more...

Inbound marketing usually involves the posting of content on other websites in order to promote a target business. The content will almost certainly contain a link back to the target business.

When doing this type of marketing, we not only need to consider the value of the link. We must also consider the value of the content itself. We must ask ourselves:

 “How much value does a piece of content posted on another website bring to my business?” Read more...

I’ve had more than a few potential clients of our Chinese SEO services ask me if we will guarantee rankings for a set of keywords. The arrangement they’re looking for is one in which the SEO vendor guarantees that the client’s website will rank within the top 3 or top 5 positions for several predetermined keywords. If some terms do not remain within the top few rankings, the SEO company either doesn’t get paid, or they have to work to regain the rankings. Read more...