2011 China Online Payment Overview

By Samantha - Posted on 27 March 2012

The total online transaction volume reached 2.2 trillion Chinese Yuan in 2011. With that massive figure, and other promising trends in Chinese Internet usage, it’s clear that e-commerce has a bright future in China.

I’ve put together a few graphs to give you an overview of the online payment market in China. (Thanks to iResearch for the useful data.)

Total Chinese Online Payment Transaction Volume from 2006 to 2011

In only 5 short years, the online trading volume increased 49 times!

Chinese Mobile Payment Transaction Volumes in 2010 and 2011

From 2010 to 2011, the total mobile online transaction volume increased by about 150%. However, compared to the total online transaction volume, it’s still just a small fraction.

Chinese Online Payment Company Market Shares in 2011

Alipay is still the leading online payment solution in China, with about half the market. The other half is shared by other online payment companies. Note that this graph shows Chinese online payment companies only, so does not include PayPal.

Online Payment in China by Usage Type for 2010 and 2011

I previously wrote two other articles you might be interested in:

Echo also posted a great article on the huge sales run by Taobao and their sub-brand Tmall.

About the author

Samantha Wang is the manager at Nanjing Marketing Group, where she coordinates a wide variety of Chinese localization and marketing projects for Western clients. Samantha has a Bachelor of Management degree from Nanjing University of Technology.

Interesting website you all

Submitted by Arnoud (not verified) on March 27, 2012 - 5:13pm.

Interesting website you all have here. Thank you :)

I ve been studying the payment gateways in China for a while now... but still don t fully understand how Alipay (the biggest of them all) can protects its sellers. I know about the buyers... that they can easily get a refund for whatever kind of reason... but how about the sellers...

Maybe you could shine a light on that?

Thanks for reading! Alpiay

Submitted by Samantha on March 28, 2012 - 1:35am.

Thanks for reading!

Alpiay also has some ways to protect sellers, such as when the deal made online, the buyer needs to confirm they received the goods within 15 days, otherwise, Alipay will transfer the payment to seller automatically.

In my view it seems to easy

Submitted by Arnoud (not verified) on March 28, 2012 - 7:17am.

In my view it seems to easy for a buyer to ask for a refund... and i don t think there s much a seller can do about that... even heard that sometimes Alipay prefers not to intervene... so then it s totally up to the buyer and seller to come to some kind of settlement... but then again, i have my doubts whether that s favorable for the seller.

Dear Samantha Wang, Do you

Submitted by Karl J. Weaver (not verified) on February 19, 2013 - 1:25am.

Dear Samantha Wang,
Do you have a new report or any other details about mobile payment on Smartphones/Tablet PCs in CHina,
Thanks,
Karl Weaver
Trustonic & Gemalto Beijing
Mobile: 138-1078-0592
Email: karl.weaver@tl-mobility.com

Thanks for the comment karl,

Submitted by samantha wang (not verified) on February 21, 2013 - 5:52am.

Thanks for the comment karl, we will check if there are enough data to make a report.

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