Chinese Mobile Internet User Demographics 2012

As a follow up for the recent post I made about the types of mobile phones used in China, I’ve prepared some data on Chinese mobile Internet user demographics. The data is from the latest CNNIC report published in January 2012.

The proportion of male users rose from 57.7% to 58.1% over the past year.

The largest user groups are still ages 10 to 19 and 20 to 29, but the proportion of users aged 30 to 49 has increased.

User income is increasing quickly.

The urban-rural gap has actually grown.

Instant messaging is the most used function. Microblog use has exploded over the past year.

If you are interested in other posts about Internet users and mobile usage in China, you might want to check out some of these recent posts:

• Chinese Internet User Demographics, January, 2012
• Rural Internet Usage in China – Infographic and Interview
• China Mobile Phone Market Snapshot

About the author

Samantha Wang is the manager at Nanjing Marketing Group, where she coordinates a wide variety of Chinese localization and marketing projects for Western clients. Samantha has a Bachelor of Management degree from Nanjing University of Technology.